Individuals
The ability to constantly update information about individuals will allow you to keep the relationships that you make over time, and stay connected to every person that you come in contact with. With pre-set categories such as political parties, labor organizations, or user created categories you specify what affiliations you wish to attach to that individual. Keep track of event attendance or select groups of individuals to send a mailing.
Organizations
Collect complete financial history for organizations with ease in your contact history. Take note of past contributions or donations to events and use that information for future reports or events. Track employer employee relationships for future business use or to have better communication with clients.